Sedai, an innovative US-based autonomous cloud platform, initiated operations with an ambitious mission - to make life easier for site reliability engineers. They've garnered significant acclaim since their inception, including being named a Gartner Cool Vendor in 2022, and securing Series A funding of 15 million USD the same year.

In the wake of this rapid growth, the Vice President of Marketing at Sedai approached us to reimagine the brand’s digital presence, from website to brand identity. The existing identity system needed to be scaled to align with how the brand is evolving and reflect on the website, social media or offline event collateral. 

The primary challenge we faced was comprehending the full scope and impact of Sedai's platform. This meant immersing ourselves in the technical aspects of the platform, understanding its revolutionary nature within the tech industry, and comprehending how it set itself apart from other market leaders. The task was daunting, but it was essential to create a branding strategy that would accurately represent Sedai's advanced cloud services.

Moreover, as a rapidly growing startup, Sedai was frequently making updates to their website. This necessitated a dedicated team of designers and developers to ensure timely implementation. Instead of a traditional agency-client dynamic, we operated as an integrated extension of Sedai's marketing team. This approach fostered a robust, long-term partnership.